Ditch the soft-glow candles and scented candles. Anyone south of Zone 3 know the true glow gods are neon signs. Big, brash, and louder than a rowdy night bus, neon is back, and it’s got serious glow about it. From the raunchy leftovers in Soho to the hipster-lit walls of Shoreditch, neon signs are London’s emotional support lighting. They mock, buzz cheekily, and sometimes go full meltdown—but that’s part of the charm.

Let’s be honest: this city’s about as bright as a wet sock. It drizzles emotional damage. Half the buildings look like they were drawn in a rush. So when a blazing pink sign says “Keep Serving Looks” from inside a café you can’t afford, it hits different. It’s hope. And no, it’s not just for the ‘gram. Neon in London has proper roots, mate. That fluorescent church in Walthamstow? Mad. If you haven’t been—go.

Bring sunglasses. And maybe a friend to keep you grounded, just in case. Neon is the shared hallucination. Hairdressers, gyms, even off-licenses are getting in on the action. Pop up a glowing “You’re Home-ish” and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the affirmations. “Good Vibes Only.” It’s like being yelled at by a sassy toaster. Is it cheesy? But also exactly what you need at 2am on a Tuesday.

Neon signs in London aren’t just decor. They’re part performance art, part therapy, and fully over-the-top and proud. They say: “Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana. Now go vibe.” So next time one catches your eye—probably in a pub loo whispering “Don’t Poo with Sadness” as you reevaluate your last five decisions—just take the compliment.

The sign believes in you. Even if it’s hanging by one loose wire.

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